In a major development for Indian cricket, the Board of Control for Cricket in India (BCCI) has announced a landmark sponsorship deal with Apollo Tyres, one of the world’s leading tyre manufacturers. This partnership makes Apollo Tyres the new lead sponsor of Team India, beginning a fresh chapter in the company’s brand journey and its connection with millions of cricket fans.
A Big Win for Apollo Tyres and Indian Cricket
This is the first time Apollo Tyres has entered Indian cricket sponsorship, and the timing couldn’t be more significant. Cricket in India is not just a sport but a cultural force that unites the nation. By associating with Team India, Apollo Tyres is positioning itself at the heart of this passion.
The partnership will last two and a half years, concluding in March 2028. During this period, the Apollo Tyres logo will proudly feature on the jerseys of both the Indian men’s and women’s cricket teams across all formats — Tests, ODIs, and T20Is.
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The deal replaces the previous sponsorship held by Dream11 and reflects the growing commercial power of Indian cricket, as Apollo Tyres secured the rights through a competitive bidding process.
Why Apollo Tyres Chose Cricket
For Apollo Tyres, this sponsorship is not just about visibility — it is about building an emotional bond with India’s most passionate audience base. The brand has long been associated with performance, safety, and innovation in the tyre industry, values that strongly align with the discipline, skill, and excellence of Team India.
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Apollo Tyres already has a global presence, selling products under the Apollo and Vredestein brands in more than 100 countries through a wide network of outlets. The new deal allows the company to reinforce its image as a trusted, world-class brand while connecting with cricket lovers at home and abroad.
Voices from the BCCI
Senior BCCI officials welcomed the partnership, emphasising how Apollo Tyres’ entry reflects the ever-rising stature of Indian cricket:
- Devajit Saikia, Honorary Secretary, BCCI: “The arrival of Apollo Tyres as our new sponsor is a reflection of the team’s consistent performance and the global appeal of Indian cricket. This is more than just a commercial deal; it is a bond between two respected institutions that inspire millions.”
- Rajeev Shukla, Vice-President, BCCI: “We are delighted to welcome Apollo Tyres on board. This collaboration brings together two iconic legacies — the fighting spirit of Indian cricket and the pioneering vision of Apollo Tyres. The intense bidding process itself shows the strong market confidence in Team India.”
- Prabhtej Singh Bhatia, Treasurer, BCCI: “Indian cricket is a global brand, and Apollo Tyres is a company driven by innovation and forward-thinking. Together, we aim to create long-term value and take the sport to newer heights worldwide.”
- Rohan Gauns Dessai, Joint Secretary, BCCI: “This partnership highlights the trust that brands place in Indian cricket. We are thrilled to embark on this journey with Apollo Tyres and look forward to building a lasting relationship.”
Apollo Tyres’ Perspective
For Apollo Tyres, the sponsorship is about more than branding — it’s about contributing to the nation’s sporting legacy.
Neeraj Kanwar, Vice-Chairman and Managing Director, Apollo Tyres Ltd, shared his excitement:
“Cricket’s unmatched popularity makes it a privilege for us to become the lead sponsor of Team India. This partnership represents national pride, deepens consumer trust in Apollo Tyres, and strengthens our global positioning as a category leader. We are here not just to support the sport but to celebrate unforgettable moments with fans across the world.”
The Bigger Picture
The deal underlines the massive commercial weight of Indian cricket. Sponsorship of the national team is one of the most prestigious brand opportunities in the country, and Apollo Tyres’ move demonstrates its ambition to grow its identity in both domestic and international markets.
By joining hands with Team India, Apollo Tyres has gained more than just a spot on the jersey — it has gained a direct connection with millions of passionate fans, visibility across global tournaments, and the chance to strengthen its brand in a way that resonates with pride and emotion.
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