Mahindra & Mahindra, one of India’s most recognized SUV makers, witnessed a mixed performance in the domestic car market in August 2025. The much-anticipated Mahindra sales Aug 2025 models report shows that while some vehicles delivered solid growth, others recorded steep declines. The overall sales performance pushed Mahindra down to the fourth position in the Indian auto market, behind Hyundai and Tata Motors.
According to the official data, Mahindra sold 39,399 units in August 2025, compared to 43,277 units in August 2024, marking a 9% year-on-year (YoY) decline. Month-on-month (MoM), the drop was even sharper at 21%, as the company had sold nearly 49,871 units in July 2025. Let us take a detailed look at the Mahindra sales in August 2025 and understand which vehicles drove the numbers up or down.
Mahindra Scorpio Leads But Declines in YoY Numbers
Among the Mahindra sales Aug 2025 models, the Scorpio continued to lead the pack, selling 9,840 units. However, despite being the top performer, it witnessed a 29% decline compared to 13,787 units sold in August 2024.
The Scorpio remains a household name in India, especially in semi-urban and rural regions, but the competition and shifting preferences are clearly impacting its sales momentum.
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Bolero Shows Strong Growth
The Mahindra Bolero once again proved its reliability and mass appeal. In the list of Mahindra sales Aug 2025 models, the Bolero stood second with 8,109 units, a 25% growth over the 6,494 units sold in the same period last year.
The Bolero’s rugged build and affordable pricing continue to attract buyers, particularly in Tier-2 and Tier-3 cities.
Thar & Thar Roxx – Big Winners of 2025
A highlight in Mahindra sales Aug 2025 models was the Thar and Thar Roxx duo, which together posted 6,997 units. Compared to 4,268 units in August 2024, this represents an impressive 64% YoY growth.
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The Thar Roxx, launched in August 2024, has gained momentum with adventure-seeking buyers, while the Thar continues to appeal to lifestyle SUV enthusiasts.
XUV 3XO and XUV 7OO See Sharp Declines
Unfortunately, not all Mahindra sales of Aug 2025 models showed growth. The XUV 3XO, which was once a volume driver, slipped by 39% YoY, selling 5,521 units against 9,000 units in August 2024.
Similarly, the XUV 7OO, Mahindra’s flagship model, faced a 45% YoY decline, recording just 4,956 units compared to 9,007 units in August 2024. This drop highlights the stiff competition in the midsize and premium SUV segment.
EV Lineup Performance – XEV 9e and BE 6
The entry of Mahindra into the electric SUV segment added fresh interest to the Mahindra sales Aug 2025 models list.
- XEV 9e contributed 2,313 units, a respectable number for a newly launched EV.
- The BE 6 also debuted strongly with 1,551 units sold.
Both these EVs are critical to Mahindra’s long-term strategy, aiming to capture the growing demand for electric mobility in India.
Mahindra XUV 4OO Drops to Double Digits
In a surprising turn, the Mahindra XUV 4OO fell drastically in the Mahindra sales Aug 2025 models chart. It managed to sell just 66 units, compared to 713 units in August 2024 – a massive 91% YoY decline.
This steep fall indicates that Mahindra may soon reposition or discontinue the XUV 4OO as consumer interest shifts toward newer EVs.
Marazzo Records Unusual Spike
The Mahindra Marazzo, an MPV that is nearing the end of its lifecycle, posted a quirky number in the Mahindra sales Aug 2025 models data. Sales rose to 46 units from just 8 units in August 2024, marking a 475% YoY growth.
However, this spike is largely attributed to dealers clearing old inventory with heavy discounts, making it an unsustainable growth trend.
Complete Table of Mahindra Sales Aug 2025 Models
Here is a detailed sales table highlighting the performance of each Mahindra model:
| S. No | Mahindra Models | Sales Aug 2025 | Sales Aug 2024 | YoY Growth/Decline |
|---|---|---|---|---|
| 1 | Scorpio | 9,840 | 13,787 | -29% |
| 2 | Bolero | 8,109 | 6,494 | +25% |
| 3 | Thar & Thar Roxx | 6,997 | 4,268 | +64% |
| 4 | XUV 3XO | 5,521 | 9,000 | -39% |
| 5 | XUV 7OO | 4,956 | 9,007 | -45% |
| 6 | XEV 9e | 2,313 | – | New Entry |
| 7 | BE 6 | 1,551 | – | New Entry |
| 8 | XUV 4OO | 66 | 713 | -91% |
| 9 | Marazzo | 46 | 8 | +475% |
| Total | 39,399 | 43,277 | -9% |
Future Outlook for Mahindra
The Mahindra sales Aug 2025 models report shows that while SUVs like Bolero and Thar performed strongly, flagship models such as XUV 7OO and XUV 3XO underperformed. The entry of BE 6 and XEV 9e into the market is encouraging, signaling Mahindra’s determination to make a mark in the EV space.
Looking ahead, Mahindra is preparing to launch several new models, including:
- 2025 Thar Facelift
- 2026 XUV 7OO Facelift
- XEV 7e (7-seater electric SUV)
These upcoming launches are expected to revitalize Mahindra’s portfolio and potentially help the company regain the second spot in India’s passenger vehicle market, competing directly with Hyundai and Tata Motors.
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